Lionbridge Sponsors California State University, Chico Localization Program for the Second Year; Awards Three Program Scholarships
Lionbridge Chief Marketing Officer to Lead Session on the Future of the Localization Industry
WALTHAM, Mass. - June 14, 2007 - Lionbridge Technologies, Inc., (Nasdaq: LIOX), today announced its continued sponsorship of the new Localization Certification Program from California State University (CSU), Chico. Now in its second year, The Localization Certification program aims to provide students interested in the localization and language profession with an intensive, hands on program designed to give them readily marketable skills upon graduation. The 2007 program culminates with a three-day Summer Workshop, June 12-14, 2007, on the CSU Chico campus. As a global leader in localization services, Lionbridge is working closely with CSU Chico to provide education and training in advanced Localization and International eBusiness to help students and businesses compete in the new global networked economy.
As part of Lionbridge's ongoing commitment to the program, the company also announced it has named CSU Chico students Lauren Moreno, Matt Thompson, and Harjit Phagura as recipients of its annual program scholarship. The students were honored for their achievements, coursework, and interests in the areas of localization and global business.
"As companies rapidly expand their global operations and the notion of a multi-national organization is radically transformed, businesses require professionals who are well versed in global operating strategies. As the largest localization services provider in the world focused on the private sector, Lionbridge brings tremendous global expertise to our curriculum and we welcome their continued support and collaboration," commented Nitish Singh, CSU, Chico associate professor, director of the College of Business Localization Program, and author of "The Culturally Customized Web Site."
Participants in the program will receive a "triple" certification from CSU, Chico RCE, the Globalization and Localization Association (GALA), and The Localization Institute. Localization is an emerging, multi-discipline field that focuses on how organizations develop linguistically and culturally appropriate software, marketing, web sites, strategies and messages for a diverse global audience. Professionals charged with international marketing, translation, localization and other business functions must now possess a blend of industry-specific knowledge, technical e-business skills, language translation management experience, and a cultural understanding of the people and markets they serve.
The Summer Workshop features 24 hours of on-site instruction, discussions hosted by industry leaders including Lionbridge's Chief Marketing Officer Kevin Bolen, who is also a Visiting Professor at the school. Bolen will address how the localization industry has evolved as global markets expand, and will take a critical look at the future of the industry.
"The feedback from the program in 2006 was overwhelmingly positive," said Kevin Bolen, Chief Marketing Officer Lionbridge. "Professor Singh has developed a world-class program that brings together many of the disciplines that are required to be a truly global-worker. As businesses shift from multi-national style conglomerates to streamlined global organizations, localization and globalization issues are touching nearly every aspect of their business. This program continues to prepare individuals in all fields to expand their skills and add greater strategic value to their organizations."
To learn more about the Localization Program at CSU Chico, visit http://www.csuchico.edu/localize.
About Lionbridge
Lionbridge Technologies, Inc. (Nasdaq: LIOX) is a leading provider of globalization and testing services. Lionbridge combines global resources with proven program management methodologies to serve as an outsource partner throughout a client's product and content lifecycle - from development to globalization, testing and maintenance. Global organizations in all industries rely on Lionbridge services to increase international market share, speed adoption of global products and content, and enhance their return on enterprise applications and IT system investments. Based in Waltham, Massachusetts, Lionbridge maintains solution centers in 25 countries and provides services under the Lionbridge® and VeriTest brands®. To learn more, visit http://www.lionbridge.com.