VeriTest Introduces LiveTest Web Usability Testing
New Service Maximizes Usability and Functionality of Business-Critical Web Applications to Enhance Customer Acquisition and Retention
WALTHAM, MA - December 3, 2002 - VeriTest, the testing division of Lionbridge Technologies, Inc. (Nasdaq: LIOX) today announced the availability of its LiveTestâ„¢ web testing service. Combining VeriTest's proprietary analytic technology with usability testing services, LiveTest enables organizations to assure their web sites meet the highest levels of usability. By maximizing the user experience on the Web, companies can effectively increase customer satisfaction, turn visitors into paying customers, and reduce support costs.
As a series of tests conducted by VeriTest's community of independent evaluators, the LiveTest service evaluates user behavior, collects data and assesses web site usability objectives. LiveTest's analytic technology automates the collection of user actions and feedback and provides in-depth reports containing complete, objective analysis of user behavior and web site functionality.
Based on the wealth of usability data provided by target evaluators and collected by the LiveTest application, VeriTest analysts provide comprehensive recommendations to improve web site functionality and maximize the user experience by enhancing navigation, functionality and usability.
"Web usability is receiving the attention of customers around the world as they realize that usability, navigation, and performance of their Web operations are critical factors that strongly influence the success of their business," said Rory Cowan, CEO, Lionbridge. "The introduction of LiveTest demonstrates our commitment to expand our worldwide testing services to meet the evolving needs of our customers. As the leader in outsourced testing services, VeriTest now offers a cost-effective usability solution that enables our customers to enhance customer acquisition and retention."
How LiveTest Works
After working with clients to establish demographic criteria, VeriTest selects evaluators from its community of tens of thousands of Web users. Evaluators use PCs in their own homes or offices to evaluate Web sites and perform specific tasks while the LiveTest software tracks mouse clicks, keyboard strokes, time in each task, and other vital metrics. Evaluators also enter comments before, during, and after their site visits, providing invaluable insights into the customer experience.
LiveTest studies generate an abundance of raw information, which clients can view through an exclusive online interface. In addition, VeriTest professionals provide analysis and recommendations for site improvements.
"VeriTest's LiveTest gave us convincing evidence that our new search interface beat our top competitors, and supplied truly useful detail on how real users reacted to it," said Jessica Hoffman, Vice President of Marketing for Jeeves Solutions, the enterprise software division of Ask Jeeves, Inc.
Beyond Usability
The question of usability becomes moot if a site's server crashes under a heavy load of visitors. In addition to LiveTest, VeriTest also offers load and stress testing, which simulates the effects of great numbers of users hitting a site simultaneously. By offering both usability and load and stress testing, VeriTest is the one-stop location for organizations and online retailers concerned with enhancing customer loyalty by generating a positive user experience at all touch points.
To learn more about tuning up your Web site, call VeriTest at 877-342-5334, email info@veritest.com, or visit www.veritest.com or www.livetest.com.
About VeriTest services from Lionbridge
VeriTest, the testing division of Lionbridge Technologies, Inc., is the premium provider of testing services that enable technology companies to release proven enterprise-scale applications on a worldwide basis. With datacenter-equipped labs in North America and Europe and Asia, VeriTest delivers test consulting, test plan development, and test execution services. With VeriTest services from Lionbridge, customers have a single global partner for outsourcing specialized technical services associated with global product releases, including software localization, quality testing, and logo certification. To learn more, visit www.veritest.com.
LiveTest, Lionbridge and the Lionbridge logo are trademarks or registered trademarks of Lionbridge Technologies, Inc. in the US and throughout the world. All other trademarks are the property of their respective owners.