Website Globalization Strategy Portal
Web Globalization Webinars
with John Yunker, Founder of Byte Level Research
Web Globalization Trends to Watch: July 2008 - download the replay
The Art and Science of Global Navigation: June 2008 - download the replay
The Best Global Web Sites (and Why): May 2008 - download the replay
If 75% of Internet users speak a language other than English, are you prepared to reach them?
By all accounts, English is rapidly losing its dominance as the "language of the Internet." In this age of social media and global blogs, prospective customers from around the globe will find your company whether or not you target them directly. As you expand further and faster into these global markets, you must adapt your web presence to effectively target key populations in their native languages.
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Lionbridge helps the world's largest companies, and even some of the smallest, address their web globalization and translation strategy. Our customers are establishing new markets and boosting global sales through their fully localized global web sites.
Bookmark this page to stay current on the latest trends in web globalization, web translation services, and the work we are doing on behalf of our clients. |
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Social Media Translation
As social media has exploded onto the stage, so has the notion of a truly global online community. Facebook, MySpace, Hi5, Orkut, and numerous others have global memberships in the tens of millions, regardless of whether or not their sites have been translated.
At one level, the communities are merely web sites that can be translated like any other. However, they do require some special consideration in key areas:
- User Generated Content (UGC) translation: Should UGC be translated at all? And if so, how?
- Reach: While there are a top set of languages that may reach the majority of users, how far should your translation strategy extend?
- Community enablement: The power of the community has been proven, but how to take that community and allow it to drive the translation process itself?
Lionbridge works with virtually all of the top global social media communities, giving us unique insight into how best to answer these key concerns. |
Domestic Spanish / Hispanic Website Translation
Much has been written about the companies marketing directly to the large population of Hispanics living in the United States, who prefer to interact with your brand in their native language.
"The adult Hispanic market in the US is more than 28 million consumers, and this segment is growing fast. Hispanics accounted for one-half of US population growth between 2004 and 2005 and will reach 102.6 million by the year 2050." –Forrester Research
Read more about the growth of the Hispanic market in the US:
Lionbridge assists companies of all types in markets as diverse as non-profit and consumer retail address the challenge of building a domestic Spanish web site that is closely aligned with the overall Web localization strategy. |
Website Globalization & Localization Research
Web Globalization Report 2007: This comprehensive report produced by Byte Level Research and MarketingSherpa reports on an extensive survey of over 1900 global marketers and their web globalization strategies and best practices.
Creating Global Web Site Standards That Work: This seminal research from Forrester analyst Ron Regowski, identifies key best practices for creating effective global Web site standards to cut costs and strengthen brands. This research describes how to create effective global site standards in four steps.
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Planet I18n
The Planet I18n aggregates posts from various blogs that talk about Web internationalization (i18n).
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More Website Globalization & Localization Services
Interested in reading more about our Web Globalization services?
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