Entertainment and Media Localization

Integrating Localization Solutions into the Multimedia Industry

Producers and distributors of films and other entertainment works are increasingly targeting international markets for distribution of their titles. The dramatic growth of DVD distribution — the global popularity of cinematic culture — is creating profitable sales opportunities in countries around the world, from Europe to Asia and the Far East. To tap these opportunities, entertainment companies must be able to deliver content, packaging, and promotional materials in many different languages, quickly and cost-effectively.

Having an experienced partner with proven media expertise, integrated development and localization capabilities, and global scale can make all the difference. Lionbridge is helping the world's leading entertainment companies achieve their market objectives with:

• Localization of Websites and promotional materials to convey the excitement of entertainment titles in viewers' native languages, enhancing global sales
• Localization of DVD packaging and content, including interactive content, to engage viewers in markets around the world; Lionbridge provides translation, interpretation, and subtitling for a wide range of entertainment content; Lionbridge provides detailed cultural assessments to ensure content and images are appropriate for each region and culture
• Multimedia localization services that address the highly complex process of translating video or audio content of all types into multiple languages simultaneously; Lionbridge experts work at the content creation stage to ensure that content is designed for optimal localization

Lionbridge provides the scalability to manage product launches across multiple global markets simultaneously, without increasing the burden on in-house staff. And we reduce cost and complexity by providing a single, flexible source for a wide range of content and localization services, for markets around the world.