Retail Industry Localization and eLearning Development

Helping Retailers with Customer Support Management and Employee eLearning

For both "brick and mortar" retailers and online retailers, the world is expanding rapidly. Retail store operations are seeing increased language and cultural diversity among consumers within regional markets. At the same time, they are increasingly reaching out to new global markets in Asia and other emerging consumer populations. To compete successfully — in storefronts or online — retailers must speak to consumers in their native language, in ways that are culturally appropriate.

Retailers are also experiencing growing diversity in their employee base. To ensure employees meet standards of customer service, retailers must provide training in their native language, in accordance with local retail customs. With turnover rates naturally high, they must deliver that training quickly and cost-effectively. In addition, they must ensure key retail computer systems can be accessed and used by employees around the world.

Meeting these challenges requires an experienced partner with proven retail expertise, integrated development and localization capabilities, and global scale. Lionbridge is helping the world's leading retailers achieve their market objectives with:

• Localization of promotional materials — everything from advertising and catalogs to in-store signage — to ensure clear, effective communication of promotional messages across multiple languages, while adhering to corporate brand standards
• Online storefront translation and localization services to deliver online retail sites with user interfaces in multiple languages with localized user interfaces; Lionbridge can also provide integration with back-end database and inventory systems to ensure accurate currency reconciliations and tax collection
• Outsourced customer support to help ensure satisfaction for both in-store and online customers in markets around the world by providing native language support in key markets
• Training program localization to provide cost-effective, on-demand employee training in multiple languages; our eLearning solutions help maximize employee productivity and retention and reduce errors, while minimizing training time and cost
• Applications development and testing services to reduce the cost of developing a wide range of retail systems — from accounts payable/receivable and inventory tracking to databases and CRM systems; Lionbridge develops end-to-end applications for linking customer activity to back-end systems to enable sophisticated customer loyalty programs and other targeted marketing activities
• Application maintenance services to reduce the cost of maintaining applications across global markets, in multiple languages

Lionbridge provides the scalability to manage retail initiatives across multiple global markets simultaneously, without increasing the burden on in-house staff. And we reduce cost and complexity by providing a single, flexible source for a wide range of localization services and outsourced development, for markets around the world.