Globalization: Expanding Business on a Global Scale

Globalization Through Outsourcing and Localization

In today’s economy, businesses are forced to rapidly expand beyond their immediate borders into the global marketplace with two very different goals: one, to manage extreme growth by opening new markets, or two, to manage extreme cost reductions by taking advantage of resources in low-cost regions of the world.

Globalization presents organizations with a significant set of challenges – the localization of brands, translation of materials and web sites, global program management, building and managing a network of outsourcers, and more.  In addition to these corporate issues, the global trends we see in emerging technologies can be intimidating to organizations of any size.

As the largest provider of globalization and translation services, Lionbridge understands these challenges, and we’ve helped the most innovative and strategic companies in the world address them.  The content in our free white papers and webinars will prove useful to other organizations seeking global business solutions.

Globalization & Localization White Papers and Webinars

The following topics are covered in our free whitepapers and webinars, and they are all available on the left side of this page.

• The Global Marketplace – developing global brands, managing your global product release cycle, benefits of in-country review, understanding your customers’ global buying preferences, and multilingual knowledge management
• Expanding Globally – expansion into the European Union, global HR and training strategies
• Global Web Sites – best practices in web globalization, web site standards, XLIFF 
• Globalization Technologies – machine translation, terminology management, DITA
• Strong Vendor Relationships – global sourcing, operating at a managed service level

Recent Additions on Globalization & Localization

Some of our most recent publications covering globalization and localization topics include:

• Shortening Mobile Device Testing Cycles
• Learning to "Speak European:" Expanding your Business in the European Union
• In-Country Review - Reducing the Costs and Cycle Times of Localization Review Processes

More Business Globalization Information

If you'd like to learn more about Lionbridge offerings in this area, please visit our services pages that describe our expertise in Globalization, as well as Localization and Translation.  Please also feel free to send us an Email for more information.

While you're here, you may also be interested in Lionbridge whitepapers in these areas:

• Global Content Development
• Outsourcing
• Outsourced Testing
• Product Certification

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