The Art and Science of Global Navigation - Webinar Replay
Presented by John Yunker, June 2008
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A company’s “global gateway” can make or break the success of its localized Web sites.
This presentation provides a four-step global gateway methodology that executives can follow to develop a successful global navigation strategy.
Web sites profiled include Google, IKEA, XING, and Philips.
Participants will learn:
- How to increase traffic to localized Web sites by 10% or more
- How geolocation can improve the user experience
- What internationalized domain names (IDNs) are and why you care
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John Yunker, Founder of Byte Level Research
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Founder of Byte Level Research, John Yunker consults with many of the world’s leading multinational companies, providing Web globalization training and benchmarking services. One-third of the Fortune 100 companies are current or past Byte Level clients.
Since 2000, he has authored a number of landmark reports on Web globalization, including The Art of the Global Gateway and The Web Globalization Report Card, now in its 5th edition. |
In 2002, John authored the first book devoted to Web globalization, Beyond Borders: Web Globalization Strategies. Widely acclaimed, the book is now used in a number of university and corporate training programs.
John authors the Global by Design blog and is a 2008 Fellow of The Society for New Communications Research. John has a bachelor’s degree from the University of Missouri School of Journalism and an MS from Boston University.