Culturally Customizing Websites for Succeeding in the Global Online Marketplace

Join us for this two-part webinar, “Culturally Customizing Websites for Succeeding in the Global Online Marketplace,” presented by Dr. Nitish Singh and moderated by Paula Shannon.

These two comprehensive one-hour webcasts will provide you with a powerful cultural customization tool-kit which you may immediately use to culturally customize web sites for most countries in the world.

You will also be provided with data and insights to make a business case for web site cultural customization. Research from past 8 years across more than 10 countries has shown that cultural customization of web sites leads to higher ease of use, better attitude toward the site, and higher purchase intention, which has direct impact on your ROI.

Join us and discover “Culturally Customizing Website for Succeeding in the Global Online Marketplace”.  If you have a topic that you would like us to address during the webcast, please email it to webinars@lionbridge.com.

Part I:  In this presentation, Dr. Nitish Singh, Assistant Professor of International Business at Boeing Institute of International Business at Saint Louis University will provide you with insights into why culturally customizing websites is important for effective international online presence. By attending Part I of this webinar, you will learn:

• The difference between a general web site and a culturally customized website
• Why culturally customized Websites for global online consumers
• Making a business case for cultural customization
• What cultural customization of websites entails

• How to read cultural maps
• The cultural customization tool kit
• Best practices and examples of culturally customized web content