Localization Solutions and Cultural Assessments

Launching Products with Effective Risk Mitigation 

Cultural assessment is the process of evaluating your products and supporting materials within a target market to identify and compensate for any potential cultural barriers, prior to launch, that may inhibit your success. There are far too many examples of product launches gone awry because the product name was not properly vetted in the target country. Lionbridge recognizes this exposure and has developed a cultural assessments service to help your company minimize its risk.

Lionbridge cultural assessments are comprised of several elements:

• Cultural point-of-view analysis to uncover historical, social, or commercial conflicts.
• In-country focus groups to measure the readiness of your products and supporting content to enter new markets.
• Brand polling to measure the current level of integrity and suitability of your brand in its target markets.
• Brand perception testing to identify unwanted connotations associated with your images, color choices, etc.

Lionbridge cultural assessments deliver an accurate local market evaluation of your brand. Before you develop sales channels and execute expensive advertising campaigns, let Lionbridge help you understand how your brand or product will be perceived by your target customers.