Cultural Assessments

Launch Products with Effective Risk Mitigation

There are far too many examples of product launches gone awry because the product name was not properly vetted in the target country. A Lionbridge Cultural Assessment helps your company minimize its risk.

The Lionbridge team evaluates your product and supporting material within a target market, which allows you to identify and compensate for potential cultural barriers that may inhibit your launch success. Lionbridge cultural assessments are comprised of several elements:

• Cultural point-of-view analysis to uncover historical, social, or commercial conflicts.
• In-country focus groups to measure the readiness of your products and supporting content to enter new markets.
• Brand polling to measure the current level of integrity and suitability of your brand in its target markets.
• Brand perception testing to identify unwanted connotations associated with your images, color choices, etc.

Before you develop sales channels and execute expensive advertising campaigns, Lionbridge can help you understand how your brand or product will be perceived by your target customers.

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