LiveTest Web Usability Testing

Put LiveTest to Work for You

LiveTest is a rapid, cost-effective means of testing the user experience of Website designs. With LiveTest, you can:

• Discover what users like and dislike about your Website, using large samples of evaluators
• Evaluate prototype design and navigation layouts as well as promotional and creative concepts
• Get specific, expert guidance on improving Website usability, based on user assessments
• Find out the strengths and weaknesses of your competitors' Websites
• Improve customer satisfaction and loyalty

LiveTest dramatically reduces the time and expense typically associated with Web usability testing and competitive analysis studies. By combining the advantages of process automation technologies with a built-in pool of demographically profiled, on-demand evaluators — up to several thousand of them — LiveTest delivers results in a matter of days. LiveTest analysts provide research design and analysis services, suggesting specific actions to ensure the success of your Web initiatives.

LiveTest makes it easy to include vital user assessments in Web design and update processes. You can even use LiveTest to study and monitor competitors' sites. LiveTest results help improve portals, e-Learning sites, service and support sites, consumer sites, B2B sites, corporate intranets, partner extranets, and other Web applications. Squeeze more sales from on-line shopping sites, deflect more customer service calls to self-service Websites, and improve employee and partner productivity — rapidly and economically.

How Does LiveTest Work?

LiveTest is a unique blend of qualitative research techniques and quantitative methods. Drawing from a built-in pool of evaluators, LiveTest sends hundreds or even thousands of users to perform tasks at selected Websites (including prototype sites). LiveTest captures both subjective user perceptions and objective user actions, utilizing context-sensitive questionnaires while simultaneously recording keystrokes, mouse clicks, task completion times, and page views. Evaluators work from their own homes or offices, eliminating potential biases introduced by moderators or lab settings. After LiveTest collects the data, its Results Viewer module reveals patterns of user preferences and behaviors, and highlights site strengths and weaknesses. VeriTest analysts can then quickly provide specific recommendations to improve Web designs.

LiveTest has three main technology components: a non-intrusive browser plug-in, a data collection server hosted at VeriTest, and the interactive Results Viewer, accessible by both clients and VeriTest analysts. Together with a pool of 35,000+ evaluators, LiveTest is "plug and play" for conducting usability studies and competitive surveys using large samples of respondents. LiveTest can be used in a single-use format, or on an ongoing basis, to monitor the usability of a Web application throughout its lifecycle.

Why is LiveTest so Effective?

Improving the user experience of Web applications can be a costly and confusing undertaking. But with LiveTest, you don't have to choose between "expert" heuristic analyses, expensive focus groups, or the complex task of deciphering volumes of data from Web analytic programs. LiveTest delivers insight from real users, skilled analysis and guidance, and "decoded" Web logs — all in one package.

• LiveTest delivers results in a matter of days
• LiveTest does not require that Web sites be "pre-treated" — you can use LiveTest to objectively compare in-house designs, or to expose competitive opportunities on rival sites
• LiveTest evaluators work from their own homes or offices, removing the potential for bias introduced by moderators or lab environments, and making it easy for you to capture input from busy professionals like doctors, lawyers, and executives
• Unlike focus groups or in-depth interviews, LiveTest rapidly gathers results from large numbers of users. LiveTest's diverse evaluator demographics and multi-tier respondent quotas produce results that reliably support the decisions you make
• LiveTest has no geographical limitations, and is localized to many languages — you can select evaluators around the corner or around the globe
• Whether you're a market research pro or new to the field, you can put LiveTest to work for you; VeriTest analysts will design the test, create recruiting guides, recruit participants worldwide, and analyze results; or, you can design tests, provide respondents, and use the Results Viewer directly

And don't forget that you can use LiveTest hand-in-hand with VeriTest benchmark, performance, functionality, interoperability, and localization test services.

To become a LiveTest web site evaluator, sign up here.

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