Lionbridge to Lead Global Customer Engagement Discussion at SiriusDecisions 2017 Summit

May 15, 2017 - Lionbridge Executives Join with Clients Cisco and Rockwell Automation to Present Best Practices to Drive Cross-Border Customer Engagement and Organizational Agility WALTHAM, Mass. – May 15, 2017 – Lionbridge Technologies, Inc., the world’s most trusted translation and digital communications company, today announced it will present best practices for global customer engagement alongside its clients Cisco and […]

Lionbridge Named as a Top 20 Training Outsourcing Company by Training Industry

May 10, 2017 - Recognizes Lionbridge’s Outstanding Capabilities in Global Training and Learning WALTHAM, Mass. – May 17, 2017 – Lionbridge Technologies, Inc., the world’s most trusted translation and digital communications company, today announced it has been named to the 2017 Top 20 Training Outsourcing Companies List curated by Training Industry, a leading resource on the training marketplace and the […]

Lionbridge Clients Present Global Marketing Best Practices at Oracle Modern Customer Experience

April 24, 2017 - Lionbridge executives and clients discuss best practices for delivering efficient, high-impact global marketing programs WALTHAM, Mass. – April 24, 2017 – Lionbridge Technologies, Inc., the world’s most trusted translation and digital communications company, and a Gold level member or Oracle PartnerNetwork (OPN),  today announced it will participate in several sessions focused on global marketing excellence […]

#MME17 Interview Series: Interview with Clint Poole, SVP Marketing – Lionbridge

April 21, 2017 - Lionbridge SVP and CMO, Clint Poole, discusses natural language processing technology, challenges faced by startups and his role at Lionbridge in an in-depth interview for the Modern Marketing Experience (#MME17) Interview Series. Read the entire interview here.

Lionbridge Translation App Available on Oracle Cloud Marketplace

April 19, 2017 - Lionbridge App for Oracle Marketing Cloud Helps Marketers Streamline Multilingual Marketing Campaigns WALTHAM, Mass. – April 19, 2017 – Lionbridge Technologies, Inc., the world’s most trusted translation and digital communications company and a Gold Level member of Oracle PartnerNetwork (OPN), today announced that it has released version 1.5 of its Oracle Marketing Cloud application, available […]

How to Build a Successful Global Marketing Team

April 7, 2017 - Clint Poole,CMO and SVP, Lionbridge discusses how brands can build a successful global marketing organization with eyes on globalization Digitization and globalization has enabled businesses to reach customers on a global level. The world has become more connected and delivering exceptional customer experience is important for brands to survive amongst the competition. Developing the right […]

How to Create a Global SEO Strategy

April 6, 2017 - Aoife Mcllraith, Director of Global Search & Marketing Services at Lionbridge, talks about how companies can differentiate their SEO strategies for different regions. Aoife talks about creating a global SEO strategy to help your business drive organic traffic to your website in multiple markets. Putting together a marketing strategy for every region enables you to […]

What’s Next With… Contact Center Metrics?

March 31, 2017 - VP & General Manager, Customer Care Solutions at Lionbridge, Tom Tseki, discusses the changes that we are likely to see with contact center metrics over the next few years.  In the next few years contact centers are expected to move away from time-based metrics and move towards more customer-focused measurements. Tom Tseki talks about how […]

Lionbridge Announces Updates to the inRiver Connector and New Adobe Business Level Partnership

March 30, 2017 - The connector allows businesses to seamlessly integrate Lionbridge’s translation automation technology with inRiver’s PIM software, enabling them to easily create ecommerce experiences for customers across the globe. The Lionbridge connector is compatible with inRiver’s cloud and desktop platforms, allowing product marketing teams to manage translation projects from any location, at any time. Read the entire […]

Build A Strong Global Content Marketing Strategy Within A Silo Structure

March 29, 2017 - Lionbridge CMO and SVP Clint Poole talks about organizational silos and how they are not the enemy when it comes to building international awareness.   An integrated structure that seamlessly transfers content across departments and markets is the holy grail of present day marketing narratives. Silos need not be the enemy of effective global content, […]

The Road to Exceptional Customer Experience through Digital Transformation 

March 28, 2017 - Pablo Navascués, Managing Director at Lionbridge, talks about why the customer experience is key to financial services and insurance companies’ global digital marketing strategies.  Customer experience is a key differentiator for your company in today’s competitive environment. Consumers are now expecting a better customer experience and the financial services and insurance (FSI) companies are under a […]

3 Strategies for Navigating Corporate Silos to Create Killer Global Content

March 27, 2017 - Ian Brooks, Global Digital Strategist at Lionbridge, shares 3 strategies to help brands create high impact global content by effectively managing organizational silos.  Organizational silos are often seen as a setback while creating good quality content. However, silos are not the enemy of great global content. If effectively managed, they can help brands achieve their […]

Top brands talk about taking websites global at Lionbridge’s Global Marketing Symposium

March 23, 2017 - Tito’s Handmade Vodka, iRobot, Extreme Networks, Adobe Marketing Cloud and The Predictive Index come together at Lionbridge’s Global Marketing Symposium to discuss all aspects of localization that go into taking websites global. As brands decide to go global they need to consider website localization for each market. B2B and B2C brands discuss their international digital […]

Lionbridge Enhances inRiver Product Information Management Connector to Fully Automate Multilingual Product Content

March 22, 2017 - Lionbridge connector seamlessly integrates translation and PIM capabilities to improve global customer engagement WALTHAM, Mass. –March 22, 2017 – Lionbridge Technologies, Inc. today announced updates to the Lionbridge connector for the inRiver product information management (PIM) platform. The connector allows businesses to seamlessly integrate Lionbridge’s industry-leading translation automation technology with inRiver’s award-winning PIM software, enabling […]

Lionbridge Named Adobe Business Level Partner; Integration with Adobe Experience Manager Enables Seamless Multilingual Digital Marketing in Any Language

March 21, 2017 - Lionbridge onDemand for Adobe Experience Manager 6.3 supports industry-leading content management platform for global customer engagement WALTHAM, Mass. – March 21, 2017 – Lionbridge Technologies, Inc. today announced at Adobe Summit in Las Vegas, that it has been named a Business Level partner in the Adobe Exchange partner program.  At the event, Lionbridge will demonstrate […]

Lionbridge onDemand Grows 68% in 2016

March 8, 2017 - Scalable BPaaS Translation Solution Scales to 5,600 users; Reports Market-Leading Net Promoter Score of 72 WALTHAM, Mass. – March 08, 2017 – Lionbridge Technologies, Inc., announced 2016 results for Lionbridge onDemand, its Business Process as a Service (BPaaS) solution that is fundamentally changing the way translation services are provided.  Lionbridge onDemand combines software and services […]

Achieving Consistency in Global Marketing Message

March 7, 2017 - Lionbridge SVP and CMO Clint Poole discusses important ways in which marketers can ensure they achieve consistency in their global marketing messages.  Selecting appropriate ways to adapt to international markets while keeping the brand message consistent globally can be a challenge for marketers. Clint Poole shares a few common mistakes made by marketers and strategies […]

Lionbridge Acquires Video Game Services Company Exequo

March 3, 2017 - Industry-Leading Games Localization and Audio Production Company Expands Lionbridge’s Leadership in the Multilingual Games and Entertainment Sector WALTHAM, Mass. – March 03, 2017 – Lionbridge Technologies, Inc. announced the acquisition of Exequo, a privately-held audio production, translation and localization company that specializes in global video game services. With this acquisition, Exequo will become part of Lionbridge […]

How to Strike a Balance with Personalization

March 2, 2017 - Lionbridge SVP and CMO, Clint Poole shares 5 steps every brand should take to get personal without invading on customer privacy. With the increasing amount of competition in the industry it is very important for marketers to personalize offerings to delight customers. Everything from product recommendation to online ads are presented to customers based on […]

Six Tips To Develop A Strong Digital Customer Experience

March 1, 2017 - Lionbridge SVP Clint Poole talks about how traditional marketing tactics are no longer relevant and the focus is now on digital marketing.  With the addition of new media channels targeted buyers are changing the way they interact with the increasing volume of communication. Lionbridge SVP and CMO Clint Poole shares a few tips on how companies […]

Lionbridge Announces Stockholder Approval and Closing of Acquisition by H.I.G. Capital

February 28, 2017 - WALTHAM, Mass. – February 28, 2017 – Lionbridge Technologies, Inc. (Nasdaq: LIOX), the market leader in translation and digital content services, today announced the stockholder approval and closing of the previously announced acquisition of Lionbridge by an affiliate of H.I.G. Capital, LLC (H.I.G.), a leading private equity firm.  Under the terms of the acquisition agreement, Lionbridge […]

Lionbridge to Address Key Challenges Facing Global Companies at Boston Marketing Symposium

February 27, 2017 - Global marketers are invited to join Lionbridge customers & partners to discuss best practices and strategies for global marketing success WALTHAM, Mass. – February 23, 2017 – Lionbridge Technologies, Inc. today announced that it will host its Global Marketing Symposium on March 9, 2017 from 1-5 p.m. ET at The State Room in Boston, Mass. […]

To Be An Experience Business Requires Organizational And Cultural Shifts

February 14, 2017 - Lionbridge CMO Clint Poole talks about delivering short-term wins and how the focus of the marketing team has been to better understand the customer and his journey.   There have been many advances in the digital landscape of various companies and balancing the short-term and long-term impact can be a challenge. Clint Poole discusses Lionbridge’s […]

Rory Cowan Wins CEO of the Year 2016!

January 30, 2017 - Lionbridge CEO Rory J. Cowan has been recognized as the CEO of the year by Acquisition International Magazine.  In his interview Rory talks about his company, Lionbridge, his career background, challenges faced in the market and his future plans for the company.   Read the entire interview here.

5 Strategies to Deliver the Best Possible Customer Experience

January 25, 2017 - Lionbridge SVP and CMO, Clint Poole discusses the importance of digital transformation to achieve success while delivering customer experience. With the constant development and innovation in technology it is important that companies keep themselves up to date with the digital trends in order to deliver the best possible customer experience. Clint Poole discusses 5 strategies […]

Lionbridge Expands India Presence with Translation Industry’s Most Comprehensive Indic Language Capabilities

January 24, 2017 - Integrated Language, Content and Engineering Solutions Enable Global Brands to Reach and Engage Growing Market of India-based Consumers WALTHAM, Mass. – January 25, 2017 – Lionbridge Technologies, Inc., today announced it has expanded its Indic language capabilities and local operations with the addition of approximately 500 in-country localization experts, creating the largest localization company in […]

Lionbridge GeoFluent Language Solution Enables Companies to Develop Digital Strategies to Meet Consumer Preferences

January 24, 2017 - GeoFluent language solution enables companies to develop digital strategies to meet consumer preferences. Lionbridge Senior Vice President and Chief Marketing Officer, Clint Poole, discusses the importance of delivering content to global customers in their native languages while conveying the proper emotive tone. In order to be successful globally, businesses should prioritize their digital strategies and […]

Lionbridge Announces GeoFluent® on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

January 16, 2017 - GeoFluent app enables contact centers to improve global CX and reduce costs by adding multilingual capabilities to existing chat applications without hiring bilingual agents WALTHAM, Mass. – Jan. 16, 2016 – Lionbridge Technologies, Inc. today announced that it has launched GeoFluent on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely […]

European Union of Associations of Translation Companies Re-elects Lionbridge Country Manager Rudy Tirry as President

January 12, 2017 - Brussels, Belgium – 12 January 2017 – Lionbridge Technologies, Inc., today announced that Country Manager (Belgium), Rudy Tirry, has been re-elected President of the European Union of Associations of Translation Companies (EUATC). With a two-year term of office which began on the 1st January 2017, Rudy’s new mandate is a continuation of his first appointment […]

Lionbridge Vice President Allison McDougall Appointed as Chairwoman of Women in Localization

January 11, 2017 - WALTHAM, Mass. – January 11, 2017 – Lionbridge Technologies, Inc., today announced that its Vice President of Emerging Business Allison McDougall has been named chairwoman of Women in Localization, the leading professional organization for women in the localization industry. McDougall will succeed Women in Localization Co-Founder Eva Klaudinyova as Board Chair for a one-year term, […]