Top brands talk about taking websites global at Lionbridge’s Global Marketing Symposium

March 23, 2017 - Tito’s Handmade Vodka, iRobot, Extreme Networks, Adobe Marketing Cloud and The Predictive Index come together at Lionbridge’s Global Marketing Symposium to discuss all aspects of localization that go into taking websites global. As brands decide to go global they need to consider website localization for each market. B2B and B2C brands discuss their international digital […]

Lionbridge Enhances inRiver Product Information Management Connector to Fully Automate Multilingual Product Content

March 22, 2017 - Lionbridge connector seamlessly integrates translation and PIM capabilities to improve global customer engagement WALTHAM, Mass. –March 22, 2017 – Lionbridge Technologies, Inc. today announced updates to the Lionbridge connector for the inRiver product information management (PIM) platform. The connector allows businesses to seamlessly integrate Lionbridge’s industry-leading translation automation technology with inRiver’s award-winning PIM software, enabling […]

Lionbridge Named Adobe Business Level Partner; Integration with Adobe Experience Manager Enables Seamless Multilingual Digital Marketing in Any Language

March 21, 2017 - Lionbridge onDemand for Adobe Experience Manager 6.3 supports industry-leading content management platform for global customer engagement WALTHAM, Mass. – March 21, 2017 – Lionbridge Technologies, Inc. today announced at Adobe Summit in Las Vegas, that it has been named a Business Level partner in the Adobe Exchange partner program.  At the event, Lionbridge will demonstrate […]

Lionbridge onDemand Grows 68% in 2016

March 8, 2017 - Scalable BPaaS Translation Solution Scales to 5,600 users; Reports Market-Leading Net Promoter Score of 72 WALTHAM, Mass. – March 08, 2017 – Lionbridge Technologies, Inc., announced 2016 results for Lionbridge onDemand, its Business Process as a Service (BPaaS) solution that is fundamentally changing the way translation services are provided.  Lionbridge onDemand combines software and services […]

Achieving Consistency in Global Marketing Message

March 7, 2017 - Lionbridge SVP and CMO Clint Poole discusses important ways in which marketers can ensure they achieve consistency in their global marketing messages.  Selecting appropriate ways to adapt to international markets while keeping the brand message consistent globally can be a challenge for marketers. Clint Poole shares a few common mistakes made by marketers and strategies […]

Lionbridge Acquires Video Game Services Company Exequo

March 3, 2017 - Industry-Leading Games Localization and Audio Production Company Expands Lionbridge’s Leadership in the Multilingual Games and Entertainment Sector WALTHAM, Mass. – March 03, 2017 – Lionbridge Technologies, Inc. announced the acquisition of Exequo, a privately-held audio production, translation and localization company that specializes in global video game services. With this acquisition, Exequo will become part of Lionbridge […]

How to Strike a Balance with Personalization

March 2, 2017 - Lionbridge SVP and CMO, Clint Poole shares 5 steps every brand should take to get personal without invading on customer privacy. With the increasing amount of competition in the industry it is very important for marketers to personalize offerings to delight customers. Everything from product recommendation to online ads are presented to customers based on […]

Six Tips To Develop A Strong Digital Customer Experience

March 1, 2017 - Lionbridge SVP Clint Poole talks about how traditional marketing tactics are no longer relevant and the focus is now on digital marketing.  With the addition of new media channels targeted buyers are changing the way they interact with the increasing volume of communication. Lionbridge SVP and CMO Clint Poole shares a few tips on how companies […]

Lionbridge Announces Stockholder Approval and Closing of Acquisition by H.I.G. Capital

February 28, 2017 - WALTHAM, Mass. – February 28, 2017 – Lionbridge Technologies, Inc. (Nasdaq: LIOX), the market leader in translation and digital content services, today announced the stockholder approval and closing of the previously announced acquisition of Lionbridge by an affiliate of H.I.G. Capital, LLC (H.I.G.), a leading private equity firm.  Under the terms of the acquisition agreement, Lionbridge […]

Lionbridge to Address Key Challenges Facing Global Companies at Boston Marketing Symposium

February 27, 2017 - Global marketers are invited to join Lionbridge customers & partners to discuss best practices and strategies for global marketing success WALTHAM, Mass. – February 23, 2017 – Lionbridge Technologies, Inc. today announced that it will host its Global Marketing Symposium on March 9, 2017 from 1-5 p.m. ET at The State Room in Boston, Mass. […]

To Be An Experience Business Requires Organizational And Cultural Shifts

February 14, 2017 - Lionbridge CMO Clint Poole talks about delivering short-term wins and how the focus of the marketing team has been to better understand the customer and his journey.   There have been many advances in the digital landscape of various companies and balancing the short-term and long-term impact can be a challenge. Clint Poole discusses Lionbridge’s […]

Rory Cowan Wins CEO of the Year 2016!

January 30, 2017 - Lionbridge CEO Rory J. Cowan has been recognized as the CEO of the year by Acquisition International Magazine.  In his interview Rory talks about his company, Lionbridge, his career background, challenges faced in the market and his future plans for the company.   Read the entire interview here.

5 Strategies to Deliver the Best Possible Customer Experience

January 25, 2017 - Lionbridge SVP and CMO, Clint Poole discusses the importance of digital transformation to achieve success while delivering customer experience. With the constant development and innovation in technology it is important that companies keep themselves up to date with the digital trends in order to deliver the best possible customer experience. Clint Poole discusses 5 strategies […]

Lionbridge Expands India Presence with Translation Industry’s Most Comprehensive Indic Language Capabilities

January 24, 2017 - Integrated Language, Content and Engineering Solutions Enable Global Brands to Reach and Engage Growing Market of India-based Consumers WALTHAM, Mass. – January 25, 2017 – Lionbridge Technologies, Inc., today announced it has expanded its Indic language capabilities and local operations with the addition of approximately 500 in-country localization experts, creating the largest localization company in […]

Lionbridge GeoFluent Language Solution Enables Companies to Develop Digital Strategies to Meet Consumer Preferences

January 24, 2017 - GeoFluent language solution enables companies to develop digital strategies to meet consumer preferences. Lionbridge Senior Vice President and Chief Marketing Officer, Clint Poole, discusses the importance of delivering content to global customers in their native languages while conveying the proper emotive tone. In order to be successful globally, businesses should prioritize their digital strategies and […]

Lionbridge Announces GeoFluent® on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

January 16, 2017 - GeoFluent app enables contact centers to improve global CX and reduce costs by adding multilingual capabilities to existing chat applications without hiring bilingual agents WALTHAM, Mass. – Jan. 16, 2016 – Lionbridge Technologies, Inc. today announced that it has launched GeoFluent on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely […]

European Union of Associations of Translation Companies Re-elects Lionbridge Country Manager Rudy Tirry as President

January 12, 2017 - Brussels, Belgium – 12 January 2017 – Lionbridge Technologies, Inc., today announced that Country Manager (Belgium), Rudy Tirry, has been re-elected President of the European Union of Associations of Translation Companies (EUATC). With a two-year term of office which began on the 1st January 2017, Rudy’s new mandate is a continuation of his first appointment […]

Lionbridge Vice President Allison McDougall Appointed as Chairwoman of Women in Localization

January 11, 2017 - WALTHAM, Mass. – January 11, 2017 – Lionbridge Technologies, Inc., today announced that its Vice President of Emerging Business Allison McDougall has been named chairwoman of Women in Localization, the leading professional organization for women in the localization industry. McDougall will succeed Women in Localization Co-Founder Eva Klaudinyova as Board Chair for a one-year term, […]

Biggest Lessons Learned in 2016

December 21, 2016 - Mark Aiello, General Manager Lionbridge Life Sciences, shares the biggest challenges faced in the life sciences sector in 2016. Mark Aiello discusses the positive and negative effects of the economic environment on the life science sector in 2016. He talks about the increase in client demand, competing for mindshare and challenges faced while attracting new […]

LIOX No More: Rory Cowan on Taking Lionbridge Private

December 16, 2016 - Lionbridge CEO Rory Cowan discusses Lionbridge’s $360M acquisition by H.I.G. Capital with Slator’s Florian Faes. Read the entire article here.

Waltham-based Lionbridge will be taken private in $360M deal

December 14, 2016 - Lionbridge Technologies announces acquisition by a private equity firm. H.I.G. Capital. Read the entire article here.

Lionbridge Enters into a Definitive Agreement to be Acquired by H.I.G. Capital

December 12, 2016 - Stockholders to Receive $5.75 in Cash per Share; Transaction Valued at Approximately $360 Million Equity Value WALTHAM, MA – December 12, 2016 – Lionbridge Technologies, Inc. (Nasdaq: LIOX), today announced that it has signed a definitive agreement to be acquired by an affiliate of H.I.G. Capital, LLC (“H.I.G.”), a leading global private equity investment firm. […]

2017 Predictions: AI Will Take Over, But Marketers Will Adapt

December 9, 2016 - Lionbridge CMO and SVP discusses the role of artificial intelligence in the marketing industry in 2017.  Automation due to advanced technology has been increasing since the past few years and new innovations have changed the technological landscape. Artificial intelligence is one such innovation that is slowly affecting the marketing industry. Marketers are now recognizing the […]

Instant translation: The next step in guest communication

December 8, 2016 - Direct text messaging app, TheBesty, uses GeoFluent technology allowing the app to instantly translate conversations in English, Spanish and Portuguese.         Delivering the ultimate customer experience to cater to global customers is an ongoing challenge for companies. Technology has allowed companies to directly communicate with multilingual customers in their native language and […]

The Case For Localizing Content For The Untapped Hispanic Market

December 2, 2016 - Sergio Restrepo, Vice President of Global Digital Marketing Business talks about why creating a localized content strategy should be your number one priority.  The Hispanic American population is the fastest-growing and most connected audience on the planet. Localizing web content and translating websites is crucial to cater to such emerging cross-cultural markets. Marketing content is […]

Lionbridge’s GeoFluent Real-Time Translation Solution Now Available on Microsoft Azure

November 30, 2016 - Microsoft Azure allows Lionbridge to support GeoFluent customer requirements and preferences for data location; Provides enhanced enterprise-grade performance and uptime WALTHAM, Mass. – Nov. 30, 2016 – Lionbridge Technologies, Inc. (NASDAQ: LIOX) today announced that its GeoFluent real-time translation solution is now available on the Microsoft Azure cloud platform to support its global clients. The availability of Azure […]

Lionbridge SVP Clint Poole shares 4 Vital Strategies for Global Marketing Success

November 16, 2016 - Focuses on 4 trends to ensure a strong global marketing strategy.   With the constant evolution of digital technologies customers now expect to have access to constant streams of information in real-time across multiple platforms and different languages. This makes it necessary for companies to have a globalization strategy in place to provide ultimate customer experience […]

Lionbridge Named a Top 100 Digital Content Company by EContent

November 9, 2016 - Recognized for excellence in content translation, localization & globalization WALTHAM, Mass. – November 9, 2016 – Lionbridge Technologies, Inc. (NASDAQ: LIOX), today announced it has been named to the EContent 100 list of leading companies in the digital content industry for the second year in a row. Lionbridge received recognition for excellence in the category […]

5 Ways to Localize Apps and Build Brand Loyalty

November 9, 2016 - Talks about key strategies to make the localization process manageable in order to provide the highest level of customer satisfaction. With the growth in the mobile application market, brands need to formulate new ways to incorporate localization into their app development strategies to avoid losing customers. As more and more brands are going global localization […]

Developing a Digital Customer Experience Strategy

November 2, 2016 - Digital platforms can help you give customers the ultimate experience and help you transform your business.  With the digital transformation of marketing it is increasingly more important to include digital channels in your company’s marketing plan. It is always a good idea to focus on delivering good customer experiences in not only your digital strategy […]