Capitalising on Unexpected Change to Reach New Audiences

Aoife McIlraith shares her thoughts on how the UK’s decision to leave the European Union has affected how many businesses establish target audiences.

With all of the uncertainty around the Brexit comes opportunity. UK-based businesses can now adopt a global outlook and expand to markets that previously seemed unattainable. However, even with all of the benefits to be had, moving into a new market can be a daunting prospect. It takes careful planning, and while there is no established strategy that would work for all, there are foundational steps you can take in order to succeed in new markets, even amidst changing and competitive circumstances.

Read the full article to learn the five steps to consider before entering a new market, here.