MarTech Advisor: Web Localisation: The Key to Delivering a Stellar Global Customer Experience by Sergio Restrepo

Sergio Restrepo, VP of Global Digital Marketing Business Development, Lionbridge emphasizes how crucial web localization is to raising the bar for global CX.


New global technologies are setting new and higher standards for business, and it is absolutely critical to adopt web localisation to stay ahead. Thereby, brands must prepare for how they will engage with diverse customers around the world. Web localisation may be the key. Web localisation can lead to real business value by tying content to audiences' needs, and striving to provide exceptional CX.

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