By providing quality, highly relevant, localized, custom content—informed by cultural and local-market insights from Lionbridge—Lenovo is able to meet and exceed consumer expectations and strengthen its global brand.

Lionbridge & Lenovo - Enabling Global Customer Experience


Lionbridge helps us gain local insights into what users are doing, which devices and platforms they’re using, and how they prioritize experiences. All of which help us to innovate and deliver more value to global consumers.

Peter Gaucher
Executive Director
Ecosystem & Content Services, Lenovo

How Lionbridge helps Lenovo create valuable global customer experiences

As a $46 billion personal technology company with customers in more than 160 countries, Lenovo does more than deliver quality, industry-leading products.

They’ve created a culture of innovation focused on making computing easier for customers. It all starts by delivering consistently valuable customer experiences across multiple devices, channels, platforms, and geographies.

Lionbridge helps Lenovo create these experiences through its deep language, cultural, and global marketing expertise.

Benefits by the numbers

Lionbridge helps Lenovo communicate and build relationships with customers the world over. Here are just a few of the ways they benefit:

  • 33% faster translation turnarounds: Rapid response times are enabled by Lionbridge’s 365-day, global support model across China, Finland, Ireland, Poland, and the United States.
  • Local-language sites go from 16 to 31: Since partnering with Lionbridge, Lenovo continues to expand its international reach to meet the growing demands of the connected global consumer.
  • 98% translation memory leverage: Lenovo boosts efficiencies and cuts costs with Lionbridge translation memory technology—leveraging 30% more previous translations than a former provider.

Related services

Lenovo partners with Lionbridge to localize software applications, user publications, websites, marketing materials, and more. Additional services include content authoring, localization testing, user-experience testing for phones and tablets—as well as mobile—carrier field testing for phones, and crowd testing services.