Creating content that will engage the right audience in the right way and meet your business objectives is hard enough in one market. It’s even more difficult to produce content on a global scale for multiple audiences and cultures.
To produce impactful content, you need a strategy for the whole process: audience, message, channels, and business objectives.
Then you have to learn how to produce, manage, promote, and measure content. Most importantly, you have to do it with cost efficiency and brand integrity underlying the whole process.
If you use different agencies for campaigns, they’ll need to invest resources in recreating similar content. This can result in ineffective campaigns, minimal audience engagement, a lack of brand control, and higher costs.
These challenges increase when you need to create content globally.
At Lionbridge, we have the global reach and proven experience to handle your entire content delivery process across multiple markets. We can help you produce content nuanced for individual international markets that maintains core messaging and protects brand integrity.
Our global content services give you control over what can be an unwieldy process. We can:
With a full suite of content delivery services, Lionbridge provides a single point of contact for global campaign operations, either as a standalone service or embedded within a global campaign project with a single production owner.