Marketing translation for Life Sciences presents special challenges. Local regulatory authorities are taking a more active role in how products are marketed in their regions. Rely on us to understand these nuances—and adapt your global marketing initiatives.
Many regions have their own medical advisory bodies or underwriters which may supersede or, in some cases, contradict endorsements or guidelines included in the original source language content. For example, the American Association of Pediatrics recommendations for nutrition at specific ages vary from a similar body’s recommendation in Brazil.
Lionbridge Life Sciences provides a full spectrum of expert in-country marketing translation services that are culturally correct, in-step with the current country-specific medical terminology, and compliant with all local and regional regulations.
A huge challenge many organizations face is dealing with multiple campaigns per country. It can be incredibly complex to centralize all the activity, deal with cultural adaptation, manage translation, and handle SEO and success analytics.
At Lionbridge, we have extensive experience in managing life sciences marketing. Not only that, we can also increase the power of your web infrastructure investment. We do this by augmenting your content management system’s ability to manage global content releases efficiently—with as little cost as possible.