A recent survey found that more than half of global consumers only buy products from apps that provide them with information in their own language. Localizing apps can result in a 148% increase in downloads per country*. Is your app ready?
Successful app localization requires two important skill sets. One is understanding the complexities of the languages you’re going to use. It’s not simply about changing the words from one language to another. Before you translate your mobile app, you first need to appreciate its intent.
The other skill set you need is a solid grounding in the technical issues involved. File formats may vary from platform to platform, and knowing how to handle them is a capability you want your developer to have.
At Lionbridge, we can have a deep understanding of both the language and technical sides of app localization. We can help you with the translation of your app and ensure that, in the new languages, the app works as well as it does in the original language.
On the technology side, we can assist you with any part of the process:
Wherever you are in the process, let us help you make your app localized for the audiences you’re targeting.
*Mobile App Translation: Industry Report & Guide, Lionbridge, 2015