Lionbridge CMO and SVP discusses the role of artificial intelligence in the marketing industry in 2017.
Automation due to advanced technology has been increasing since the past few years and new innovations have changed the technological landscape. Artificial intelligence is one such innovation that is slowly affecting the marketing industry. Marketers are now recognising the benefits of using artificial intelligence to get better results and concentrate on analysing and understanding their buyers.
To see how artificial intelligence will affect marketing in 2017, click here.