Talks about key strategies to make the localisation process manageable in order to provide the highest level of customer satisfaction.
With the growth in the mobile application market, brands need to formulate new ways to incorporate localisation into their app development strategies to avoid losing customers. As more and more brands are going global localisation is required to enhance customer experience. Lionbridge Chief Marketing Officer and Senior Vice President Clint Poole shares 5 ways to localise apps and provide seamless digital experiences to customers.
To read the 5 ways to localise apps and build brand loyalty, click here.