Build A Strong Global Content Marketing Strategy Within A Silo Structure

Lionbridge CMO and SVP Clint Poole talks about organisational silos and how they are not the enemy when it comes to building international awareness.

An integrated structure that seamlessly transfers content across departments and markets is the holy grail of present day marketing narratives. Silos need not be the enemy of effective global content, Clint Poole shares tips on how you can approach a global customer experience that takes into account the silo status-quo.

To read the 3 strategies, click here.