Sergio Restrepo, Vice President of Global Digital Marketing Business talks about why creating a localized content strategy should be your number one priority.
The Hispanic American population is the fastest-growing and most connected audience on the planet. Localising web content and translating websites is crucial to cater to such emerging cross-cultural markets. Marketing content is increasingly becoming more and more digital and language service providers have now started creating advanced translation platforms to improve the translation process.
To read more about translation platforms and the importance of content localisation for the Hispanic market click here.