Clint Poole,CMO and SVP, Lionbridge discusses how brands can build a successful global marketing organisation with eyes on globalisation.
Digitisation and globalisation has enabled businesses to reach customers on a global level. The world has become more connected and delivering exceptional customer experience is important for brands to survive amongst the competition. Developing the right localisation strategy and marketing customisation require a new set of skills and people and a lot of importance should be given to putting together a successful global marketing team.
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