Lionbridge Announces GeoFluent Partnership Agreement with BETSOL

BETSOL to Provide Contact Centres with Real-Time Translation Solution for Omni-Lingual Customer Care

WALTHAM, Mass. – June 14, 2016Lionbridge Technologies, Inc. (NASDAQ: LIOX), today announced that it has signed a partnership with BETSOL, a leading provider of technology and staffing solutions for contact centres. With the agreement, BETSOL will resell Lionbridge’s GeoFluent real-time translation solution to provide clients with omni-lingual support across their self-service, chat, and agent-assisted digital channels, including chat. This allows BETSOL customers to increase customer satisfaction (CSAT) using their existing chat platform and without having to hire bi-lingual agents.

“By eliminating the need to hire multilingual agents, GeoFluent enables BETSOL customers to focus on providing exceptional levels of service. This, coupled with GeoFluent’s translation quality and communications channel support, delivers significant value to our contact centre customers,” said Ashok Reddy, Vice President of Business Development, BETSOL. “Our partnership with Lionbridge adds to BETSOL’s best-in-class technology for hosted contact centres.”

GeoFluent’s multi-channel support allows organisations to engage consistently with customers and prospects in their preferred languages across all channels including voice, email and chat. This enables contact centres to minimise complexity and risk, preserve global brand consistency, and improve the overall customer experience at a fraction of the cost of other multilingual support strategies.

“Because research shows that consumers prefer self-service and digital channels over voice, organisations require a multilingual support strategy that includes but isn’t limited to over-the-phone interpretation. With the volume of non-primary language interactions increasing, progressive contact centres are taking steps to better support their customers across all languages and channels,” said Tom Tseki, VP & General Manager, Customer Care Solutions, Lionbridge. “We are excited to extend our GeoFluent solution to BETSOL and provide the multilingual customer care that contact centres need to succeed.”

GeoFluent, a SaaS offering from Lionbridge, eliminates language as a barrier between contact centres and consumers. By providing omni-lingual support across the omni-channel, brands improve CX, increase revenue, and decrease cost and risk. GeoFluent integrates with leading contact centre communications platforms to maximise customers’ existing investments, enabling them to support 95% of the world’s GDP languages.

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About Lionbridge

Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products, and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management, and application testing solutions that ensure global brand consistency, local relevancy, and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centres in 27 countries. To learn more, visit


BETSOL is a fast-growing Product Engineering and Managed IT Services company, with Contact Centre solutions as one of the focus areas. Additional services span Application Development, Quality Assurance, Business Intelligence, Help Desk, and Infrastructure Management. Our innovative tools and processes enable customers to reduce costs and time-to-market while improving quality. Based in Denver, Colorado, BETSOL delivers excellence at every step of the way, maintaining a customer satisfaction rating that is twice the industry average. Learn more at

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Sara Buda
Lionbridge Technologies

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