Lionbridge and inRiver Enhance Product Information Management Connector to Bring Greater Value to Multilingual Marketing

Connector now supports the newest version of inRiver Product Marketing Cloud to improve global customer engagement through integrated, automated translation

WALTHAM, Mass. – February 1, 2018 – Lionbridge Technologies, Inc., the world’s most trusted translation and global digital communications company, today announced the latest enhancements to the Lionbridge connector for the inRiver product information management (PIM) platform, which now supports the newest version of the inRiver Product Marketing Cloud.

This major upgrade of inRiver, as well as the Lionbridge connector, allows cloud access and enables customers to experience a seamless integration of Lionbridge’s industry-leading translation automation technology with inRiver’s award-winning PIM solution.

The Lionbridge connector for inRiver is compatible with inRiver Product Marketing Cloud and features a fully automated, single-click translation process that optimises the practice of creating and publishing the right product content in the right language. Managing product information and translations through this efficient process gives companies up to 90 percent internal resource time savings and over 40 percent reduced time to market compared with traditional translation methods.

The Lionbridge connector is compatible with inRiver’s cloud platform, allowing product marketing teams to:

  • Generate upwards of 30 percent cost savings compared with traditional translation methods 
  • Easily create e-commerce experiences for customers around the globe;
  • Target audiences with more personalised messages in their native languages;
  • Manage translation projects from any location, at any time; and
  • Experience inRiver’s word-class PIM solution that increases usability, connectivity and insights.

“Global, multilingual marketing can seem like a daunting undertaking—particularly when simultaneously managing diverse departments, content, regions and fast-moving product and service deployments,” said Anja Schaefer, Vice President, Global Solutions at Lionbridge “By integrating Lionbridge’s automated translation solutions with inRiver Product Marketing Cloud, end-users can rest assured that they will deliver always-on content to all audiences—regardless of geography or language preferences.”

“As a longtime partner, Lionbridge has the relevant experience to bring the next generation translation services to market for inRiver Product Marketing Cloud,” said Joe Golemba, VP Strategic of Alliances for inRiver. “Our customer feedback helped to shape the updated service, and we’re looking forward to supporting our joint customers as they wade through the challenging waters of globalising content at scale—all without stretching budgets and resources.”

To learn more about the Lionbridge/inRiver connector, visit http://www.lionbridge.com/inriver/

About Lionbridge

Lionbridge enables more than 4,500 of the world’s leading brands to increase global market share and drive deep engagement with their customers and communities. Our innovative cloud technology platforms and our global crowd of more than 400,000 professional cloud workers, provide detail-critical business processes, including translation, online marketing, global content management and application testing solutions, which ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centres in 27 countries. To learn more, visit www.lionbridge.com.

About InRiver

inRiver is the market leader for simplifying product information management (PIM). We help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories. Our powerful inRiver Product Marketing Cloud radically facilitates the creation, handling, and distribution of perfect product information for a world-class customer experience across all touchpoints, in multiple languages. More than 900 brands around the world rely on inRiver Product Marketing Cloud for efficiently controlling the product (information) flow for their globally recognised brands. inRiver was founded in 2007, and is today a well-recognised, award-winning, and rapidly growing company with an extensive partner network (PRIME). The company is headquartered in Malmö, Sweden, with offices in Chicago, London, Amsterdam and Stockholm and sales offices in Phoenix, and Istanbul.

Media Contact:

Lauren Palazzo
Text100
NALionbridge@text100.com
+1-617-399-4909