Lionbridge to Lead Global Customer Engagement Discussion at SiriusDecisions 2017 Summit

Lionbridge Executives Join with Clients Cisco and Rockwell Automation to Present Best Practices to Drive Cross-Border Customer Engagement and Organisational Agility

WALTHAM, Mass. – May 15, 2017Lionbridge Technologies, Inc., the world’s most trusted translation and digital communications company, today announced it will present best practices for global customer engagement alongside its clients Cisco and Rockwell Automation at the upcoming SiriusDecisions 2017 Summit in Las Vegas. Lionbridge is a platinum sponsor of the event, taking place May 16-19, and will exhibit its solutions in booth #525X.

This year’s Summit brings together senior leaders and professionals in marketing, product and sales to discuss data-driven best practices research and explore new innovations for B2B marketers. During the event, Lionbridge and its clients will present the following case study sessions:

Digital First: How Rockwell Automation Increased Website Engagement

Lionbridge’s SVP and CMO Clint Poole will present with Nina LoCicero, Global Manager of Digital Marketing at Rockwell Automation. This session will outline best practices and challenges for website localisation to ensure that brand messaging resonates across borders and languages, while reaching target audiences and enhancing customer experiences. Experts will highlight the necessary framework needed to drive success, increase website engagement and take on complex localisation projects. Learn how Rockwell Automation simplified the challenges of going global by successfully defining and deploying a global content strategy and customer engagement model. This session will be held on Tuesday May 16, from 11:15am –12:00pm in room Bellini 2103.

How Cisco Addressed and Streamlined Creative Services with an In-House Team

Lionbridge’s SVP and CMO Clint Poole will present with Rafael Renovato, Cisco’s Global Operations & Vendor Manager, and Lisa Fedele, Senior Global Operations Manager at Cisco. This session will discuss today’s shifting marketing landscape and the challenges of managing budgets, addressing evolving business needs and achieving agility at scale. Learn how Cisco’s marketing team built and implemented an agile, in-house creative team to meet the needs of various business units and allow for continuous improvement. This session will be held on Tuesday May 16, from 2:15 –3:00pm in room Bellini 2103.

“As more and more organisations’ business needs evolve and become more demanding, finding innovative ways to achieve agility while remaining cost effective can be a difficult task,” said Rafael Renovato, Global Operations & Vendor Manager, Cisco. “We’re excited to share our best practices and lessons learned for building an effective internal global team that delivers creative assets that resonates with all stakeholders across regions.”

“In today’s global economy, success relies heavily on reaching people across cultures, languages and geographies,” said Nina LoCicero, Global Manager of Digital Marketing, Rockwell Automation. “From setting up workflows for website localisation tasks to constantly updating and re-localizing content, our partnership with Lionbridge ensures that relevant content is delivered to the right person at the right time, ultimately enhancing customer engagement.”

“Today’s global marketer are focused on balancing global consistency with effective online engagements that reach target audiences across all regions,” said Clint Poole, CMO and senior vice president, Lionbridge. “We’re delighted to present with leading companies like Cisco and Rockwell Automation and highlight their successes at the SiriusDecisions Summit. Sponsoring this important event and presenting with our global clients underscores our ongoing focus on leadership and innovation in global content marketing.”

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About Lionbridge

Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide detail-critical business processes, including translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centres in 27 countries. To learn more, visit

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Aimee Jen