Clint Poole,CMO and SVP, Lionbridge discusses how brands can integrate digital strategies without disconnecting from their overall customer experience (CX)
As the world of digital marketing presents a plethora of opportunities for brands to rethink their business models, we also have unprecedented means to integrate technology, design and cultural awareness into their digital strategies. Even with such reliable resources on-hand, many brands still find their overall CX disconnected from their digital strategy. With the right approach, you can maintain relevance, an engaged audience, and profitability all while meeting nuanced consumer demands.
Read the full article to learn the needs and habits your organisation must adhere to here.