Clint Poole, CMO and SVP, Lionbridge discusses the new roles and responsibilities needed to execute an effective global customer experience
As the world becomes more connected by digital, mobile, and cloud-based technologies, companies are in turn given an efficient path to global markets that- as early as a decade ago- was neither possible nor scalable. But increased access doesn’t guarantee immediate success, considering consumers are increasingly in charge of how they interact with brands. In order to effectively manage these diverse dynamics, you will need a new set of skills and people as brands that build their marketing organisation around a global-first mindset will be uniquely prepared to win.
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