Lionbridge and its Clients Offer Insights on Managing Multilingual Content at Scale
WALTHAM, Mass. – October 17, 2017 – Lionbridge Technologies, Inc., the world’s most trusted global digital communications company, today announced it will present best practices for global customer engagement at the upcoming Sitecore Symposium 2017 in Las Vegas. Lionbridge’s Senior Director of Global Offerings Arnie Koh will deliver a presentation entitled “Driving Global Customer Experiences Through Language” on Tuesday, October 17 starting at 2:40 p.m. PT. Lionbridge is a platinum sponsor of the event, taking place October 16-19, and will exhibit its solutions in booth #400.
Hosted by Sitecore, a global leader in experience management software, the event offers insights, education and peer perspectives on how organisations can better activate the power of data, create more personalised brand experiences, optimise marketing technology and increase customer lifetime value.
“Today’s customer experience crosses multiple channels and diverse geographies,” said Ryan Donovan, EVP of Product Management at Sitecore. “We empower our customers to own their digital marketing experiences by delivering personalised interactions that delight audiences and build loyalty. Through our integration with Lionbridge’s translation solutions, we’re able to offer a seamless experience across any channel or location by delivering meaningful messages in languages native to our clients.”
Lionbridge client, Alpha Assembly Solutions, part of the MacDermid Performance Solutions group of businesses, will also present at Sitecore Symposium 2017 in a session taking place Tuesday, October 17 at 3:15 p.m. PT on how to “Globalise Your Message with Localisation.” During this session, Alpha’s Global Digital Marketing Manager Meena Verma will discuss how her company has successfully leveraged Lionbridge’s translation solutions to build lasting relationships with its global customers.
“In today’s highly connected world, brands must ensure they are communicating consistent messages that are clear and impactful across all customer regions and cultural boundaries,” said Verma. “By uniting Lionbridge’s expertise in translation and Sitecore’s contextual marketing with our performance business solutions, clients can deliver personalised content, better customer engagement and relevant site traffic across platforms, markets and regions.”
“At a time when global reach is just a swipe or click away, language must remain a priority for any successful digital customer experience strategy,” said Koh. “Sitecore Symposium provides a unique opportunity to connect with partners and peers to reflect on how the world’s largest brands are using translation solutions to go global. Our collaboration with Sitecore continues to help solve brands’ multilingual content challenges by making it quicker and more cost effective to manage multilingual experiences.”
Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide detail-critical business processes, including translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centres in 27 countries. To learn more, visit www.lionbridge.com.