Lionbridge App for Oracle Marketing Cloud Helps Marketers Streamline Multilingual Marketing Campaigns
WALTHAM, Mass. – April 19, 2017 — Lionbridge Technologies, Inc., the world’s most trusted translation and digital communications company and a Gold Level member of Oracle PartnerNetwork (OPN), today announced that it has released version 1.5 of its Oracle Marketing Cloud application, available on the Oracle Cloud Marketplace.
The Lionbridge app for Oracle Marketing Cloud enables marketers to simplify and streamline the localisation of marketing campaign assets within Oracle Marketing Cloud through Oracle Eloqua, by bringing the localisation and publishing process closer together. The application’s dashboards feature also enhances a marketer’s ability to track the progress of existing projects. With the Lionbridge app for Oracle Marketing Cloud, marketers can now easily automate the export and import of content, manage global campaigns and reduce the complexity of global marketing.
“As more and more brands look for growth from global markets, it is our top priority to provide marketers with a multilingual solution that allows them to easily manage global campaigns,” said Anja Schaefer, vice president, global solutions at Lionbridge. “By providing a simplified way to manage global content and translations within Oracle Marketing Cloud, we’re able to extend the capabilities of one of the most connected marketing clouds in the world. Lionbridge and Oracle now offer a multilingual, fully-integrated marketing automation, content marketing and cross-channel orchestration solution for B2B and B2C enterprises, keeping a consistent brand message across platforms and languages.”
“We are committed to helping marketers extend and optimise their technology investments by providing a leading marketing technology ecosystem for the industry,” said David Johnson, director of product marketing, Oracle Marketing Cloud.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalised customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
Oracle Marketing Cloud customers can visit Lionbridge in the Oracle Cloud Marketplace to install the application and begin implementing the Lionbridge app for Oracle Marketing Cloud.
Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 26 countries. To learn more, visit http://www.lionbridge.com.
The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimise their Oracle Marketing Cloud investment. Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience. Visit the Oracle Cloud Marketplace to find all our partner solutions.
Oracle PartnerNetwork (OPN) is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialised knowledge of Oracle’s products and solutions and has evolved to recognise Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognised and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.
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