MarTech Advisor: Simplifying Content Translation and Localisation with Clint Poole

Clint Poole, CMO, Lionbridge sits down with Ginger Conlon, Contributing Editor, MarTech Advisor to discuss the science and art of global communications and controlling the success of CX through maintenance of a global-local balance.


The translation and localisation world is ever-evolving, and keeping your finger on the pulse of trends can be tricky. As a part of MarTech Advisor's executive interview series, Clint Poole offers his insights on translation and localisation in the marketing realm, including frequently overlooked opportunities, localisation challenges and solutions, improving customer experience, and more.

Read the full interview here