Lionbridge, an Oracle Marketing AppCloud Partner, Launches Oracle Responsys Application that Delivers Personalised Marketing in Every Language

Lionbridge helps marketers to deliver a cohesive message across channels, devices and, now, languages through integration to Oracle Marketing Cloud

WALTHAM, Mass. – January 31, 2017Lionbridge Technologies, Inc., the world’s most trusted translation and global digital communications company and Gold level member of Oracle PartnerNetwork (OPN), today announced that it has launched Lionbridge Connector, now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. The new application empowers marketers to plan and execute individualised customer experiences at scale with Oracle Marketing Cloud through Oracle Responsys. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimise their technology investments.

The Lionbridge Connector is one of the first real integrations to automate translation workflows within Oracle Responsys and will provide marketing teams the canvas to build specific consumer profiles and tailor customer interactions across e-mail, mobile, display, social and web channels—all without language limitations.

Today’s marketer must deliver a personalised narrative that follows customers across devices throughout their decision-making journey. Language is critical to ensuring those tailored messages are relevant and native to the consumer. By leveraging the Lionbridge Connector, marketers can deliver a seamless, customised message to audiences wherever, whenever and however they receive it.

“We believe the power of connection should allow marketers to deliver truly customised moments to diverse audiences across multiple channels,” said Doug Kennedy, VP Business Development and Partner Strategy, Oracle Marketing Cloud. “As organisations continue to expand to more global audiences, language has come to the forefront of any successful campaign that spans multilingual audiences. The new Lionbridge Connector further enhances Oracle Responsys’ ability to ensure every message is both targeted and clear.”

“Oracle Responsys connects an array of data points to help marketers map a more holistic view of each individual consumer,” said Anja Schaefer, Vice President Global Solutions, Lionbridge. “Now more than ever, the individuals that comprise a consumer audience are more diverse, often speaking different languages or using different dialects, across disparate regions. The Lionbridge Connector strengthens the customised moments Oracle Responsys delivers to ensure valuable connections are made with every engagement.”

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalised customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Oracle Marketing Cloud customers can visit the Lionbridge Connector listing in the Oracle Cloud Marketplace to install the application and begin implementing Lionbridge Connector in Oracle Marketing Cloud.

About Lionbridge

Lionbridge enables more than 4,500 of the world’s leading brands to increase global market share and drive deep engagement with their customers and communities. Our innovative cloud technology platforms and our global crowd of more than 400,000 professional cloud workers, provide detail-critical business processes, including translation, online marketing, global content management and application testing solutions, which ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centres in 27 countries. To learn more, visit www.lionbridge.com.

About Oracle Marketing AppCloud

The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimise their Oracle Marketing Cloud investment. Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience. Visit the Oracle Cloud Marketplace to find all our partner solutions.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialised knowledge of Oracle’s products and solutions and has evolved to recognise Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognised and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

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