Director of Global Search and Marketing Services

With over 15 years of marketing experience, Aoife is a subject matter expert (SME) in international SEO and search, content discoverability, strategy, and global digital marketing execution.

She consults with Lionbridge’s Fortune 500 clients and guides them through the complexities of globalisation, multilingual campaign strategies, management, and execution – helping brands deliver seamless, relevant content globally across multiple channels and platforms.

Aoife defines global best practices and campaign strategies for content adaptation, localisation, optimisation, and publishing that enable brands to deliver content to the appropriate local audience, through the right channel, and at the right time. This expertise is supported by her deep understanding of the alignment of digital channels, user engagement, and global requirements.

Also a qualified programmer and developer, Aoife combines her digital marketing expertise and technology experience for a 360-degree view of the global digital landscape.

Aoife McIlraith