Global Search Strategist, Lionbridge

With 15 years of Search Engine Optimisation (SEO) experience, Ken is Lionbridge’s SEO Subject Matter Expert for the Americas. In this role, he is responsible for establishing, building, and fine-tuning SEO & SEM programs for truly global clients.

Because Lionbridge is the largest translation and localisation firm in the world, he and his team use this global linguistic network to perform SEO analysis (keywords, markets, competitors, etc.) for clients in every one of the languages they require. Further, by combining the client’s SEO process with their trans/loc process, he saves them money, improves quality, and reduces time to launch. It’s all about getting the right words in the right places, right?

In addition to his SEO background, Ken also has significant experience in digital marketing, global web publishing, and technical project management. He combines all of these skills to bring his clients the truly “big picture” regarding the opportunities available to their global websites and digital properties.

Ken has a Bachelor of Arts degree in Computer Science and began his career designing and developing large-scale software systems for the US Air Force, Army, and Navy, as well as 5 years contributing to NASA satellite programs such as the Gamma Ray Observatory and the Hubble Space Telescope.

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Ken Applin