5 Ways to Localize Apps and Build Brand Loyalty

Talks about key strategies to make the localization process manageable in order to provide the highest level of customer satisfaction.

With the growth in the mobile application market, brands need to formulate new ways to incorporate localization into their app development strategies to avoid losing customers. As more and more brands are going global localization is required to enhance customer experience. Lionbridge Chief Marketing Officer and Senior Vice President Clint Poole shares 5 ways to localize apps and provide seamless digital experiences to customers.

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