To Be An Experience Business Requires Organizational And Cultural Shifts

Lionbridge CMO Clint Poole talks about delivering short-term wins and how the focus of the marketing team has been to better understand the customer and his journey.

There have been many advances in the digital landscape of various companies and balancing the short-term and long-term impact can be a challenge. Clint Poole discusses Lionbridge’s approach towards overcoming this problem and successfully delivering short-term wins.

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