Lionbridge to Address Key Challenges Facing Global Companies at Boston Marketing Symposium

Global marketers are invited to join Lionbridge customers & partners to discuss best practices and strategies for global marketing success.

WALTHAM, Mass. – February 23, 2017Lionbridge Technologies, Inc. today announced that it will host its Global Marketing Symposium on March 9, 2017 from 1-5 p.m. ET at The State Room in Boston, Mass. The event will bring together marketers from global companies to discuss and explore the intricacies of successfully executing a global marketing strategy in today’s complex business environment.

During the half-day symposium, leaders across industries will address the challenges they consistently face in developing and delivering global marketing campaigns. The event will feature a keynote session from John McDonnell, Managing Director International of Tito’s Handmade Vodka outlining Tito’s recent global expansion. A panel discussion will feature Drew Fortin, Vice President of Marketing at The Predictive Index, Jim MacLeod, Director of Creative and Digital Marketing at Extreme Networks and Tim Angle, Director of Product Marketing at iRobot, who will share learnings and best practices in creating a strong digital impact across the globe.

Additionally, attendees will hear from Cody Crnkovich, Head of Platform Partners & Strategy at Adobe, Lionbridge Vice President of Product Development Seth Gottlieb and Vice President and General Manager of Customer Care Solutions Tom Tseki.

“Today’s global businesses recognize the importance of adapting their customer experiences to be locally relevant for each market. But many face challenges in determining exactly how to build a successful global program that drives business results,” said Clint Poole, SVP of Marketing, Lionbridge. “We’re excited to bring together marketing leaders from some of the world’s most exciting global companies and provide a forum to network with colleagues who face similar challenges and opportunities.”

Topics to be addressed include:

  • Going Global: Successes and Learnings from Global Brands
  • The Digital Impact: How to Create a Truly Global Website
  • Localization Strategy: Where to Start and How to Plan for Scale

To register for the Global Marketing Symposium, please visit www.lionbridge.com/globalmarketingsymposium. Attendees can also participate via live stream and join the conversation on Twitter using the hashtag #LionGMS.

About Lionbridge

Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide detail-critical business processes, including translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. To learn more, visit www.lionbridge.com.

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