What Marketing Attribution Tools Actually Do …And How To Implement Them

Thomas Zimmerman, Senior Manager, Global Demand Center at Lionbridge, shares his expertise in working with attribution tools.

As marketers, we are all too often caught up in what is commonly referred to as "vanity metrics" such as social shares, click-through rates, etc. But what if we were to tell you there is more to marketing attribution than acquisition metrics with little to no bearing on the bottom line?

Read the entire article here.

Brand Quarterly