Lionbridge Clients Present Global Marketing Best Practices at Oracle Modern Customer Experience

Lionbridge executives and clients discuss best practices for delivering efficient, high-impact global marketing programs

WALTHAM, Mass. – April 24, 2017Lionbridge Technologies, Inc., the world’s most trusted translation and digital communications company, and a Gold level member or Oracle PartnerNetwork (OPN), today announced it will participate in several sessions focused on global marketing excellence with several Lionbridge clients at Oracle’s Modern Marketing Experience, part of Oracle Modern Customer Experience in Las Vegas. Lionbridge is a platinum sponsor of the event, taking place April 25-27 and will exhibit its solutions in booth #MME-05.

Lionbridge and its clients will host and present a number of sessions, including:

  • Pre-Conference Travel Practicum – Hawaiian Airlines Direct & Email Marketing Manager Dani Wong, will discuss challenges and solutions for global email marketing, highlighting the company’s use of Lionbridge technologies to deliver personalized travel experiences. This pre-conference session will be held on Monday, April 24.
  • Lunch & Learn Presented by Lionbridge – Hawaiian Airlines’ Wong will join Lionbridge Vice President of Global Digital Marketing Services Sergio Restrepo, to discuss best practices for global email marketing. This session will be held on Wednesday, April 26 from 1:45 p.m. – 2:15 p.m.
  • Breakout Session: Marketing Automation for a Global B2B Brand – This session will feature best practices from DuPont™ Tyvek® Global Communications and Brand Leader Lori Gettelfinger alongside Tyvek® Digital Marketing Global Strategist Matt Engler who will discuss the global implementation of Eloqua’s marketing automation platform across multiple regions and market segments. This session will be held on Thursday, April 27 from 2:00 p.m. – 2:45 p.m.

“Modern marketing is all about driving customer impact through innovative technologies,” said Jennifer Renaud, global marketing lead/CMO, Oracle Marketing Cloud. “We’re excited to collaborate with industry luminaries like Lionbridge to uncover key strategies for delivering the best experience today’s brands can offer.”

“As the destination carrier for Hawaii, we are constantly looking to improve our operations and deliver experiences that showcase authentic Hawaiian hospitality to our customers,” said Hawaiian Airlines’ Wong. “We’re proud to join our partner Lionbridge to share how we successfully deliver global marketing campaigns that drive business growth.”

“Automating marketing campaigns across regions and segments is a challenging process, but there are tools at today’s marketers’ disposal to improve customer intimacy and increase lead generation,” said Gettelfinger, brand leader for DuPont™ Tyvek®. “We look forward to sharing our experiences so that other brands beginning this process can maximize their global campaigns.”

“Digital technologies have opened up new doors for today’s marketers to reach customers across the globe, but they must enact translation and localization strategies to effectively reach diverse markets,” said Anja Schaefer, vice president, global solutions, Lionbridge. “For years, Lionbridge has been at the forefront of enabling global brands to successfully engage with their customers. We look forward to sharing our industry insights and best practices at the Modern Marketing Experience conference.”

Oracle’s Modern Marketing Experience brings together marketing professionals to discuss the latest technology and innovations to help them use data and analytics to inform every customer action and touch point. Attendees gain real-world tips and strategies to better understand their customers and deliver personalized, superior brand experiences.

For more information or to attend the conference, please visit

About Lionbridge

Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide detail-critical business processes, including translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. To learn more, visit

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit:


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