How to Integrate Cultural Awareness into Your Digital Strategy

Sergio Restrepo, Vice President, Global Marketing Services at Lionbridge, shares best practices for culturally relevant CX

About 78 percent of internet users say personally relevant content boosts their purchase intent. In other words, a one-size-fits-all approach to global customer engagement no longer works. How can organizations execute (and get buy-in for) a global CX that resonates?

Click here to learn Sergio Restrepo’s take in a quick but value-packed interview with CRMXchange.


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