How to Map Out a Successful Digital Customer Experience in Four Steps

Irina Jakovleva, Lionbridge Vice President of Global Marketing & Content Marketing, shares how a digitally-led customer experience (CX) strategy helps match consumer expectations.

The best customer experience delivers the right content, to the right person, at the right place and time. As technology solutions evolve, so do consumers-- with 78% making repeat purchases when they are offered a personalized promotion, many organizations still miss the opportunity by not investing in personalization. So how do you deliver a CX that builds loyalty and trust? With consistency and local relevancy. The companies which curate culturally appropriate content for target audiences, regardless of their location or culture, are the ones poised for success.

Read the full article for tips on how to deliver an unforgettable CX, here.

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