Lionbridge Enhances inRiver Product Information Management Connector to Fully Automate Multilingual Product Content

Lionbridge connector seamlessly integrates translation and PIM capabilities to improve global customer engagement

WALTHAM, Mass. – March 22, 2017Lionbridge Technologies, Inc. today announced updates to the Lionbridge connector for the inRiver product information management (PIM) platform. The connector allows businesses to seamlessly integrate Lionbridge’s industry-leading translation automation technology with inRiver’s award-winning PIM software, enabling them to easily create ecommerce experiences for customers around the globe. The Lionbridge connector is compatible with inRiver’s cloud and desktop platforms, allowing product marketing teams to manage translation projects from any location, at any time.

“We worked closely with our customers to collect feedback and build a translation experience that enables them to be more efficient and productive in reaching global markets,” said Anja Schaefer, Vice President, Global Solutions at Lionbridge. “The new Lionbridge connector for inRiver significantly reduces the workload on product marketing teams while providing full control over content distribution. We designed the connector for organizations to have the confidence to effectively reach their target markets with their products and services while saving time and cost.”

Effective PIM depends on managing content scattered throughout the organization and making it available to customers and partners around the world. Managing content in one language is difficult, and extending PIM to multiple languages increases complexity and poses a number of challenges. The Lionbridge connector for inRiver PIM is compatible with the latest version of inRiver and features a fully automated, single-click translation process that optimizes the practice of creating and publishing the right product content in the right language. Managing product information and translations through this efficient process gives companies up to 72 percent faster time-to-market, with up to 44 percent lower translation costs.

”We are pleased that Lionbridge continues to invest in enhancing our joint solution by releasing its new integration with inRiver PIM. This new integration will continue to improve our client's translation and overall Product Information Management working process.” Says Joe Golemba, VP Strategic Alliances of inRiver.

To learn more about the Lionbridge/inRiver Connector, visit http://www.lionbridge.com/inriver/.

About Lionbridge

Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide detail-critical business processes, including translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. To learn more, visit www.lionbridge.com.

About inRiver

inRiver is the market leader for simplifying Product Information Management (PIM). We help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories across all sales channels. Our powerful PIM platform radically facilitates the creation, handling and distribution of perfect product information for a world-class customer experience in all channels, in multiple languages. More than 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands. inRiver was founded in 2007, and is today a well-recognized, award-winning, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, London, Amsterdam and Stockholm and sales offices in Phoenix, and Istanbul.

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