Lionbridge executives present insights on effective global ecommerce alongside eBay and Adobe Systems, and the value of multilingual chat for customer support
WALTHAM, Mass. – Oct., 29, 2014 — Lionbridge Technologies, Inc. (Nasdaq: LIOX), a global leader in providing real-time translation and localization solutions to many of the world’s leading brands, will lead two sessions at Localization World 2014, opening today at The Vancouver Convention Centre. Lionbridge is a Bronze sponsor of the conference, taking place October 29-31, and will exhibit at booth 307.
The two Lionbridge sessions at Localization World 2014 are as follows:
Thursday, October 31 at 11:30 am — Lionbridge CSO and Senior Vice President Paula Shannon will moderate the keynote titled, “Beyond Mobile: Going Digital to Grow,” which features panelists Malcolm Ishida, Director of Localization for eBay Marketplaces, and Loni Stark, Director of Product and Industry Marketing at Adobe Systems, discussing how companies need to keep up with the rapid convergence of traditional commerce and e-commerce to meet customer needs anytime, anywhere.
Thursday, October 31 at 3:30 pm — Mike Richards, Business Development Director at Lionbridge, will co-present a client case study with Ellen Bruseker, Language Services Manager within Intuit’s Globalization Centre of Excellence, to highlight the companies’ joint solution to localize customer support for QuickBooks Online – while improving revenue and customer satisfaction – using GeoFluent, Lionbridge’s real-time translation solution.
“While reaching a global audience today is easier than ever, engaging with customers in new markets requires consideration of culture, context, and channel, as well as nuanced translation of brand messaging,” said Clint Poole, Vice President of Corporate Marketing at Lionbridge Technologies. “For years, Lionbridge has been at the forefront of enabling brands to effectively engage with their customers in local markets worldwide. We look forward to sharing our industry insights at Localization World each year.”
Localization World brings together delegates who are engaged in the business of adapting products, services and communications to an international language or culture. In addition to Lionbridge, executives from Adobe Systems, Caterpillar Inc., Dell Inc., eBay, Google, Intuit, Microsoft, PayPal, SAP, and other leading brands are among the presenters.
The theme of Localization World 2014 is ‘Disruptive Innovation.’ For more information or to attend the conference, please visit www.localizationworld.com.
As the world’s largest enterprise crowdsourcing company, Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our proprietary cloud technology platforms and our global crowd of more than 100,000 professional cloud workers we provide translation, online marketing, content management and application testing solutions that ensure global consistency and local relevance across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 26 countries. To learn more, visit http://www.lionbridge.com.
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Matter Communications for Lionbridge Technologies