ICMI: How Languages Impact Customer Experience

Tom Tseki, VP of Customer Care, Lionbridge, discusses how crucial and accessible multilingual support is to creating a satisfying customer experience.

79% of contact centres have customers who aren't native speakers of the primary languages they serve, while 60% of those customers expect service in their native language. These statistics rely on multilingualism to provide an effective customer experience, for 74% of consumers are more likely to repurchase if after-sales CX is offered in their language. Creating a successful multilingual customer experience is now easier than ever.

Find out how to integrate it into your CX strategies in the full article here.

About Lionbridge

Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide detail-critical business processes, including translation, online marketing, global content management and application testing solutions, which ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centres in 27 countries. To learn more, visit www.lionbridge.com.

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