More Companies Pivoting Toward Experiential Mindset to Earn Brand Loyalty

Jaime Punishill, CMO of Lionbridge, highlights why brands need to develop an experiential mindset to succeed in today’s market

As customer experience takes on a greater role as a differentiator among brands, the need for that experience to be both consistent and culturally relevant also increases. Read more about how to deliver memorable customer experiences across cultures and languages.