MediaPost: Can Your Video Content Take Off Without Text? by Clint Poole

Fox Sports recently announced they were shifting to 100% video content-- not a single written word. However, when their readers' were polled about content consumption, an overwhelming 81.5% preferred written content over video, or even both. Our SVP and CMO, Clint Poole, makes his case for the invaluable power of written narratives in a modern, digital world.

Read more here.

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