Irina Jakovleva, Vice President of Global Marketing, guides you through the best ways to win and maintain loyal customers.
Whether B2B or B2C, your customer experience (CX) matters. Today's consumers are increasingly knowledgeable, selective, and self-sufficient, which means a poor CX could lead them to your competitors. The key to generating an experience that sticks is to ensure you have the right strategies in place to align all areas of the business to meet the needs of every customer at every touch point-- but where do you start?
Read the full article for 4 steps to delivering the personal and relevant experience today’s customers demand, here.