Global email survey identifies key areas for global enterprises to improve digital customer engagement
WALTHAM, Mass. – August 12, 2014 — Lionbridge Technologies (Nasdaq: LIOX), today released the findings of its 2014 Global Email Survey, which identifies the top email communication opportunities and challenges global marketers face today. The survey also revealed that, despite the relative maturity of email marketing, marketers continue to struggle with localization and translation efforts, mobile design compatibility, adhering to customer preferences and privacy laws, ROI performance measurement and internal marketing operations.
Lionbridge’s survey revealed that email has grown beyond the realm of traditional marketing. While over 70 percent of respondents use this digital channel for customer engagement and to communicate product news, more than 45 percent of respondents reported using email to address customer service inquiries and 58 percent of respondents use email to share relevant industry research and thought leadership content.
“With the proliferation of mobile devices and increased global internet access, email has become the most common tool to directly communicate with customers and prospects,” explained Marc Osofsky, Senior Vice President of Marketing at Lionbridge. “Email enables organizations to reach a global audience easier and faster than ever before. At the same time, corporations are still struggling to consider culture, context, channel and compatibility when engaging with recipients. These should be areas of focus, especially as the email marketing industry continues to boom.”
For this study, Lionbridge polled more than 570 marketers from 25 countries during a three week period. Lionbridge has identified key insights within the report, using our industry expertise, to help marketers address the challenges of their current global email campaigns and to improve the effectiveness and efficiency of future campaigns. The full Lionbridge 2014 Global Email Survey can be found here.
Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. To learn more, visit www.Lionbridge.com.