EContent: Post-Purchase CX: The Forgotten Step on the Customer Journey by Irina Jakovleva

Irina Jakovleva, Director of Global Marketing, Lionbridge recognizes how fundamental post-purchase CX is to satisfying customers and creating repeat buyers.


Creating a customer journey is crucial to the success of a business, and settling for one-time buyers should be avoided whenever possible. Post-purchase CX simply makes sense in solving the one-time buy debacle. Post-purchase CX indicates a vested interest in customers, increasing customer satisfaction and yielding more frequent purchasing from established customers. But how can you provide the best post-purchase CX if you can't provide multilingual customer care on a global scale?

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