How to Strike a Balance with Personalization

Lionbridge SVP and CMO, Clint Poole shares 5 steps every brand should take to get personal without invading on customer privacy.

With the increasing amount of competition in the industry it is very important for marketers to personalize offerings to delight customers. Everything from product recommendation to online ads are presented to customers based on their browsing data that is collected when the customer visits a website. It is this usage of personal data that marketers have to be careful with.

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To read the 5 steps you can take to get personal without invading on customer privacy, click here.