Subject Matter Experts

Ken Applin

Global Search Strategist, Lionbridge

With 15 years of Search Engine Optimization (SEO) experience, Ken is Lionbridge’s SEO Subject Matter Expert for the Americas. In this role, he is responsible for establishing, building, and fine-tuning SEO & SEM programs for truly global clients.

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Ian Brooks

Global Digital Strategist, Lionbridge

Throughout his 15-year tenure at Lionbridge, Ian has worked as a software localization engineer and digital content expert, as both a project lead and client consultant. For the past 10 years, he has developed and optimized solutions for global marketing clients—to help streamline operations and transition to new markets across multiple digital channels and platforms.

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Stefanie Frischknecht

Solution Architect, Lionbridge

Stefanie is an enthusiastic localization professional with more than 15 years of experience in project management and pre-sales solution support. She joined Lionbridge in 2004 and has since held roles in both operations and sales.

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Eva González-Wise

Director of Language Services, North America, Lionbridge

With over 16 years of experience in the language services industry, Eva manages language operations in several global locations including the United States, Canada, and Costa Rica. She focuses on leveraging linguistic expertise and scales it to drive efficient, customer-focused teams.

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Karen Hutchinson

Vice President of Software Engineering, Lionbridge

Karen’s main area of expertise is managing the development and testing of software products. Having begun her career in the software industry more than 20 years ago, she has developed, tested, and released software products as an individual contributor.

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Madhur Kulhara

Solution Architect, Lionbridge

With over 13 years of experience in the language services industry, Madhur engages and consults with customers to understand their business problems, and he defines solutions that best leverage Lionbridge capabilities and industry best practices.

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Aoife McIlraith

Director of Global Search and Marketing Services, Lionbridge

With over 15 years of marketing experience, Aoife is a subject matter expert (SME) in international SEO and search, content discoverability, strategy, and global digital marketing execution.

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Shane McGuinness

Solution Architect, Lionbridge

Of his 17 years of localization industry experience, Shane has spent over 10 in his role as a Solution Architect with Lionbridge. During this tenure, he has designed optimal technology- and process-focused solutions for companies spanning many industry sectors.

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Sergio Restrepo

Vice President, Global Digital Marketing Services

Along with his operations responsibilities, as a digital marketing expert, Sergio provides sales support for Lionbridge Global Marketing Services. In 2007, he founded Darwin Zone, a Costa Rican-based digital marketing agency acquired by Lionbridge in 2014. There, he designed and implemented strategies for global brands including Nestle, 3M, New Balance, SABMiller, Honda, and Johnson & Johnson, among others.

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Tom Tseki

Vice President & General Manager, Customer Care Solutions

Tom Tseki is a contact center industry veteran. His experience and expertise include helping organizations implement and leverage omni-channel customer care strategies to improve CX, increase revenue, and gain contact center efficiencies.

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